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Gillette To Launch Men’s Skin Care Line

Pro Fusion to debut in June.

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By: TOM BRANNA

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Finally, finally. After years of speculation, Gillette will finally have its own men’s skin care line. In June, the brand will launchFusion ProSeries, a four SKU men’s skin care line. It is the first introduction of its kind under Gillette since the firm was acquired by P&G for $57 billion in 2005. Gillette had launched a men’s skin care line in 2004 called Complete Skincare, a six-item collection that included a cleansing bar, shave gel, aftershave gel and an SPF 15 moisturizer. ...

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